Monogatari Series × holoX Exhibition Reveals New SHAFT Key Visual Ahead of January 2027 Opening

The Monogatari Series × Secret Society holoX collaboration unveiled a brand-new key visual specially illustrated by SHAFT on November 11, 2026. The artwork serves as the central promotional image for X Monogatari (Batsu Monogatari), an interactive exhibition running January 3–22, 2027, at Shibuya BEAM Gallery in Tokyo. Organizer Helixes/maxilla also revealed additional exhibition content, participating illustrators, ticket schedules, and the first wave of collaboration merchandise.

The exhibition brings together characters from the Monogatari Series anime, adapted from novels by Nisio Isin, and members of hololive production's VTuber unit Secret Society holoX. Thirteen characters appear in SHAFT's collaborative illustration, while the central experience invites visitors into Dimension X, a world formed by the collision of the two franchises. Admission is available through 1,100-yen standard tickets and 2,750-yen special tickets, with the first lottery application period opening on November 25, 2026, at 7:00 p.m. JST.

Quick Summary

• Event name: X Monogatari (Batsu Monogatari)
• Japanese title: X物語 -バツモノガタリ-
• Collaboration: Monogatari Series × Secret Society holoX
• Format: interactive exhibition and anime–VTuber collaboration
• Categories: anime, VTubers, exhibitions, merchandise
• Anime franchise: Monogatari Series
• Original novel author: Nisio Isin
• Anime studio: SHAFT
• VTuber unit: Secret Society holoX
• VTuber agency: hololive production
• Organizer: maxilla, part of Helixes
• Key visual announcement: November 11, 2026
• Latest material: SHAFT key visual and exhibition details
• Characters featured: 13
• Monogatari characters: 9
• holoX members: 4
• Monogatari cast in artwork: Hitagi Senjougahara, Tsubasa Hanekawa, Shinobu Oshino, Mayoi Hachikuji, Suruga Kanbaru, Nadeko Sengoku, Karen Araragi, Tsukihi Araragi, and Yotsugi Ononoki
• holoX members: La+ Darknesss, Takane Lui, Hakui Koyori, and Kazama Iroha
• Additional collaboration artists: Hajime Ueda and Kusaka Nmuri
• Story setting: two worlds merging into Dimension X
• Visitor role: investigator searching for anomalies
• Experience elements: illustrations, interactive environments, video, audio, and storytelling
• Exhibition dates: January 3–22, 2027
• Venue: Shibuya BEAM Gallery, Tokyo
• Floor: Shibuya BEAM 4F
• Standard ticket: 1,100 yen including tax
• Special ticket: 2,750 yen including tax
• First ticket lottery: November 25–December 3, 2026
• Second ticket lottery: December 11–16, 2026
• General ticket sales: starting December 23, 2026
• Ticket platform: e+ (eplus)
• Merchandise: T-shirts, acrylic stands, acrylic blocks, badges, keychains, posters, and shopping bags
• Official online store: planned for December 2026
• Special ticket bonus details: scheduled for November 25, 2026

X Monogatari SHAFT Key Visual and Collaboration Merchandise

SHAFT Brings Monogatari and holoX Characters Together

On November 11, 2026, organizers unveiled a special key visual created by animation studio SHAFT for the X Monogatari exhibition. The studio, widely associated with the Monogatari anime adaptations, has illustrated characters from both franchises together, using the letter X as a symbol of their intersecting worlds.

The artwork includes nine Monogatari characters: Hitagi Senjougahara, Tsubasa Hanekawa, Shinobu Oshino, Mayoi Hachikuji, Suruga Kanbaru, Nadeko Sengoku, Karen Araragi, Tsukihi Araragi, and Yotsugi Ononoki. They appear alongside four participating members of Secret Society holoX.

Representing holoX are La+ Darknesss, Takane Lui, Hakui Koyori, and Kazama Iroha. The group is known for its secret-organization concept within hololive, a theme that visually complements the mysteries and supernatural elements associated with Monogatari.

The new illustration prominently features red tones, bringing the characters together around the collaboration's central symbol. Importantly, this is artwork commissioned specifically for the exhibition, not an announcement of a new crossover anime series. It also provides an early look at how SHAFT interprets the holoX members through this collaborative visual project.

Dimension X Invites Visitors to Investigate a Mysterious World

X Monogatari is built around an original exhibition story in which the two franchises merge to create another dimension known as Dimension X. Within that setting, strange disturbances described as anomalies or bugs begin affecting both worlds.

These disturbances threaten the continued existence of the two universes. Visitors take on the role of investigators, entering Dimension X and searching for clues hidden throughout the venue to discover the cause of the mysterious disruptions.

The experience combines environmental design, video, audio, and interactive storytelling. Instead of simply observing framed illustrations, visitors participate in the narrative as they identify unusual elements within the exhibition spaces.

However, access to the complete storyline depends on the admission tier purchased. Standard admission covers selected areas, while special tickets unlock the experience from its opening through its conclusion, including additional investigation spaces.

Hajime Ueda and Kusaka Nmuri Create Exclusive Illustrations

Alongside SHAFT's main key visual, the organizers confirmed that Hajime Ueda and Kusaka Nmuri will contribute original collaboration illustrations created specifically for the exhibition.

Hajime Ueda is known for his distinctive ending illustrations associated with the Monogatari anime. Kusaka Nmuri, meanwhile, previously created the first key visual for Secret Society holoX.

The two artists are effectively exchanging franchises for this project. Kusaka Nmuri will illustrate Monogatari characters, while Hajime Ueda will draw members of Secret Society holoX. Each artist will therefore reinterpret characters from a franchise different from the one most closely associated with their previous contributions.

These commissioned pieces will form part of the exhibition's principal artwork collection, alongside SHAFT's illustration and the Dimension X narrative experience. The organizers have not yet revealed the complete illustrations from either guest artist, with further information expected later.

Tickets Start at 1,100 Yen, First Lottery Opens November 25

The exhibition will run at Shibuya BEAM Gallery from January 3 to January 22, 2027. Two admission categories are available, primarily differing in the exhibition areas and narrative content visitors can access.

Standard tickets cost 1,100 yen and include admission to the opening area, the first collaboration illustration gallery, and the merchandise area. Special tickets cost 2,750 yen and grant access to every area, including additional investigations and the story's ending, while also including an exclusive merchandise bonus.

The first ticket lottery runs from November 25 at 7:00 p.m. until December 3, 2026, at 11:59 p.m. JST, with results announced on December 8. A second lottery follows on December 11–16, before first-come, first-served general sales begin December 23 at 7:00 p.m. JST through e+.

Opening hours are 10:00 a.m.–8:00 p.m. on weekdays and 9:00 a.m.–9:00 p.m. on weekends and Japanese public holidays. Final admission is 30 minutes before closing. Certain weekend and holiday periods also require visitors to reserve a specific 30-minute entry window.

First Merchandise Wave Includes Acrylic Stands and Collectibles

The latest announcement also introduced the first wave of X Monogatari collaboration merchandise. Much of the collection uses SHAFT's new artwork, with products ranging from clothing and character displays to smaller collectibles.

Announced items include a 6,600-yen T-shirt, oversized acrylic stands in 12 variants priced at 4,400 yen each, and acrylic blocks in 12 variants priced at 7,700 yen each. The lineup also includes random trading badges for 550 yen and trading acrylic keychains for 770 yen.

Additional items include a B2 poster priced at 3,300 yen and an official shopping bag for 660 yen. The badge and keychain collections have separate Monogatari and holoX design groups, each including secret variants.

Merchandise is scheduled to be sold in the exhibition's GOODS Area. An official online store is also planned to open in December 2026, although purchasing limits, payment methods, and the full online sales arrangements have not yet been detailed.

Why This Matters

1) SHAFT reunites 13 characters in one original artwork

This collaboration goes beyond displaying the logos of two franchises. SHAFT has created a specially commissioned composition bringing together nine Monogatari characters and four holoX members, offering a visual interpretation of their worlds intersecting.

2) Visitors actively participate in the Dimension X narrative

The exhibition is more than an illustration gallery. Its investigator concept and anomaly-searching activities turn the crossover premise into an interactive storyline, with the complete experience available through special admission.

3) Two established artists reinterpret each other's franchises

Hajime Ueda and Kusaka Nmuri are not simply contributing unrelated bonus artwork. Each is drawing characters from the other franchise, creating a distinctive visual exchange rooted in their previous connections to Monogatari and holoX.

X Monogatari Exhibition Information

For now, the additional important information currently known includes:

• the collaboration exhibition was originally announced on October 8, 2026
• the SHAFT key visual and detailed ticket information were revealed November 11, 2026
• the venue address is Shibuya BEAM 4F, 31-2 Udagawacho, Shibuya-ku, Tokyo
• all announced ticket prices include Japanese consumption tax
• up to four tickets can be requested per application
• lottery applicants may submit up to three preferences
• first lottery results will be announced December 8, 2026
• second lottery results will be announced December 18, 2026
• same-day tickets may be offered during the exhibition if admission slots remain available
• the interactive story requires visitors to use an internet-connected smartphone
• electronic tickets and printed tickets collected through FamilyMart are supported
• additional service fees may apply when purchasing tickets
• children below elementary-school age can enter free when accompanied by a guardian
• re-entry is not permitted after leaving the exhibition
• photography is prohibited in the opening and ending areas and around puzzle-answer-related displays
• other areas permit smartphone photography and filming subject to organizer restrictions
• special ticket bonus details are scheduled for November 25, 2026
• entry to the on-site GOODS Area requires an exhibition ticket
• an official online shop is planned for December 2026
• the complete guest illustrations by Hajime Ueda and Kusaka Nmuri have not yet been revealed

• the new key visual is announced through Official X Monogatari X Announcement
• exhibition information is available through Official X Monogatari Website
• ticket schedules, admission prices, and merchandise are detailed in Official Helixes Exhibition Announcement
• the initial exhibition announcement is available through Official October Exhibition Announcement
• holoX member information is available through Official hololive holoX Profile
• anime franchise information is available through Official Monogatari Series Website

Closing

X Monogatari will take place at Shibuya BEAM Gallery from January 3 to January 22, 2027, bringing the Monogatari Series and Secret Society holoX together through an interactive narrative exhibition. SHAFT's new key visual features 13 characters from the two franchises, while Hajime Ueda and Kusaka Nmuri are creating additional exclusive artwork.

The organizers have confirmed two ticket categories, detailed sales schedules, and the first collaboration merchandise lineup. However, full details of the special admission bonus, remaining guest illustrations, and official online store are still awaiting further announcements.

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