Sonic Racing: CrossWorlds Brings Hello Kitty and Kuromi to Virtual Sanrio Puroland in 2027

Sonic Racing: CrossWorlds is adding another major collaboration to its second year. SEGA has revealed the Virtual Sanrio Puroland Pack, a Season Pass Two DLC featuring Hello Kitty and Kuromi as playable racers.

The pack also includes the Virtual Sanrio Puroland course, two themed machines, additional Jukebox music, character emotes, and sounds when it arrives in Q2 2027.

Quick Summary

• Game: Sonic Racing: CrossWorlds
• Japanese title: ソニックレーシング クロスワールド
• Developer: Sonic Team
• Publisher: SEGA
• Genre: racing
• Content: Season Pass Two
• DLC name: Virtual Sanrio Puroland Pack
• Position: Season Pass Two DLC Pack #3
• Collaboration: Sanrio
• Status: officially announced
• Latest reveal: October 10, 2026 in Japan
• Release window: Q2 2027
• Period: April–June 2027
• Exact release date: unannounced
• Course: Virtual Sanrio Puroland
• Racer: Hello Kitty
• Racer: Kuromi
• Hello Kitty machine: Hello Kitty Apple Kart
• Kuromi machine: Kuromi Charming Cruiser
• Additional content: Jukebox music tracks
• Additional content: character emotes
• Additional content: additional sounds
• Footage: already revealed
• Season Pass Two: available now
• Steam Season Pass Two: US$29.99
• Year Two begins: November 3, 2026
• DLC #1: Godzilla Pack
• Godzilla Pack: November 3, 2026
• DLC #2: EVANGELION Pack
• EVANGELION Pack: January 2027
• DLC #3: Virtual Sanrio Puroland Pack
• DLC #4: SEGALAND Pack
• SEGALAND Pack: Q3 2027
• DLC #5: Midgar Pack (Working Title)
• DLC #5 collaboration: FINAL FANTASY VII Remake series
• Midgar Pack: Q3 2027
• DLC #6: Reload Revival Royal Pack
• DLC #6 collaboration: Persona series
• Reload Revival Royal Pack: Q4 2027
• Year Two free content: Bayonetta
• Bayonetta: November 3, 2026
• Bayonetta machine: Butterfly Witch
• Additional free racer: Aigis
• Aigis machine: Palladion Dressy
• Additional free content: McLaren Racing
• New mode: Duel Mode
• New system: Grand Master Plate
• Super Slot: seventh slot for 1-slot gadgets
• New gadgets at Year Two launch: 15
• Base game release: September 25, 2025
• Platform: PlayStation 5
• Platform: PlayStation 4
• Platform: Xbox Series X|S
• Platform: Xbox One
• Platform: Nintendo Switch
• Platform: Nintendo Switch 2
• Platform: PC / Steam
• Platform: PC / Epic Games Store
• Local multiplayer: up to four players on primary platforms
• Online: up to 12 players
• Cross-platform multiplayer: supported
• Virtual Sanrio Puroland status: awaiting final release date

Virtual Sanrio Puroland in the Year Two Showcase

Hello Kitty and Kuromi Join the Race

The Virtual Sanrio Puroland Pack makes Hello Kitty and Kuromi fully playable racers rather than simply decorating the course.

Hello Kitty drives the Hello Kitty Apple Kart, while Kuromi receives the Kuromi Charming Cruiser. Early footage shows a pastel-heavy Sanrio environment built around the Virtual Sanrio Puroland theme.

A Dedicated Course Is Part of the Pack

Unlike some Season Pass Two content focused more heavily on machines, the Sanrio collaboration includes a new course named Virtual Sanrio Puroland.

SEGA has not yet detailed its complete layout, CrossWorld routes, or full Jukebox track list. Those details remain pending ahead of the Q2 2027 launch window.

One of Six Season Pass Two Collaborations

Sanrio occupies the third premium DLC slot following Godzilla and EVANGELION.

The roadmap then continues with SEGALAND, the FINAL FANTASY VII Remake series, and the Persona-based Reload Revival Royal Pack, maintaining CrossWorlds' focus on crossover franchises throughout Year Two.

Year Two Also Includes Major Free Updates

Year Two is not limited to paid DLC. November 3 will introduce Duel Mode, Gadget System changes, and free content including Bayonetta.

Aigis and a McLaren Racing collaboration are also part of the free Year Two roadmap, separate from the six Season Pass Two packs.

Why This Matters

1) Hello Kitty and Kuromi are actual racers

The collaboration goes beyond decals or cosmetic branding, with both characters receiving their own machines.

2) Sanrio gets a dedicated course

Virtual Sanrio Puroland becomes a complete CrossWorlds racing environment rather than promotional background art.

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3) Season Pass Two covers an unusually wide mix of franchises

Sanrio sits alongside Godzilla, EVANGELION, FINAL FANTASY VII, Persona, and SEGA properties in the same roadmap.

Sonic Racing: CrossWorlds and Virtual Sanrio Puroland Pack Information

For now, the additional important information currently known includes:

• Sonic Racing: CrossWorlds is developed by Sonic Team
• SEGA publishes the game
• the original game launched September 25, 2025
• a Nintendo Switch 2 Edition is also available
• Year Two officially begins November 3, 2026
• Season Pass Two is already available for purchase
• Steam lists Season Pass Two at US$29.99
• the base game is required to use Season Pass Two
• Season Pass Two contains six premium DLC packs
• Virtual Sanrio Puroland is DLC Pack #3
• the pack is scheduled for Q2 2027
• Steam specifies the window as April–June 2027
• an exact release date has not been announced
• Hello Kitty is a playable racer
• Kuromi is a playable racer
• the new course is called Virtual Sanrio Puroland
• Hello Kitty receives the Hello Kitty Apple Kart
• Kuromi receives the Kuromi Charming Cruiser
• the pack adds Jukebox music tracks
• the pack adds character emotes
• the pack adds additional sounds
• the number of music tracks remains unannounced
• the number of emotes has not been detailed in the initial listing
• additional sound details remain unannounced
• the complete course layout remains undisclosed
• CrossWorld route details remain undisclosed
• Godzilla Pack is the first premium DLC
• Godzilla Pack launches November 3, 2026
• Godzilla Pack includes Godzilla Escape
• Godzilla Pack includes Godzilla Cruiser
• Godzilla Pack includes King Ghidorah Coupe
• Godzilla Pack includes Mothra Surf
• EVANGELION Pack is the second premium DLC
• EVANGELION Pack is scheduled for January 2027
• Rei Ayanami is a racer in the EVANGELION Pack
• Asuka Shikinami Langley is a racer in the EVANGELION Pack
• its course is Tokyo-III
• DLC Pack #4 is SEGALAND Pack
• SEGALAND Pack is scheduled for Q3 2027
• SEGALAND includes an After Burner machine
• SEGALAND includes an OutRun machine
• SEGALAND includes a Super Megalo machine
• DLC Pack #5 is currently titled Midgar Pack
• Midgar Pack is based on the FINAL FANTASY VII Remake series
• Midgar Pack is scheduled for Q3 2027
• its racers have not yet been announced
• DLC Pack #6 is Reload Revival Royal Pack
• the pack is based on the Persona series
• Reload Revival Royal Pack is scheduled for Q4 2027
• its racers have not yet been announced
• Season Pass Two bonus content includes the SEGA Controllers Decal Pack
• the decal bonus became available October 9, 2026
• SEGA Consoles Pack is scheduled for November 3
• it includes Genesis Tower US
• it includes SegaSaturn JP
• it includes Dreamcast EU
• owners of both Season Pass One and Season Pass Two receive Super Shadow
• the accompanying machine is Super Dark Flare
• Bayonetta becomes available November 3 as free content
• Bayonetta can be unlocked through Rival Duel
• Butterfly Witch is Bayonetta's machine
• Aigis has also been announced as a free Year Two racer
• Palladion Dressy is Aigis' machine
• McLaren Racing is part of the free-content roadmap
• Duel Mode focuses on head-to-head racing
• Duel Mode introduces the Duel Boost mechanic
• Rival Duel supports CPU opponents
• Duel Match supports online matchmaking
• Friend Match allows customizable race rules
• Grand Master Plate adds a seventh Super Slot
• the Super Slot is intended for one-slot gadgets
• 15 new gadgets are planned for the beginning of Year Two
• post-launch DLC characters can also appear as CPU racers
• cross-platform multiplayer is supported
• online races support up to 12 players
• game information is available through the Official Website
• Japanese updates are available through Official Sonic X
• the roadmap can be watched through the Official Year Two Showcase
• the Japanese trailer is available through the Official Season 2 Roadmap Trailer
• Season Pass Two is available through Steam
• Season Pass Two is also available through Epic Games Store

Closing

Hello Kitty and Kuromi are now officially part of the Sonic Racing: CrossWorlds Year Two roadmap, complete with their own machines and a dedicated Virtual Sanrio Puroland course.

The pack is currently scheduled only for Q2 2027. SEGA has yet to announce its exact date, complete course details, music list, or the remaining specifics of the collaboration.