Is the Order a Rabbit? and Bocchi the Rock! are crossing paths again through one of Manga Time Kirara MAX's most recognizable illustrations. Medicos Entertainment has officially announced a collaboration scale figure featuring Cocoa and Hitori Gotoh, based on the magazine's 20th-anniversary cover from 2024.
The project was announced on October 1, 2026 alongside the opening of the Kirara & FUZ Official Store in Shinjuku. No three-dimensional prototype has been shown yet, meaning the biggest unanswered question is still how the two-character magazine composition will be translated into a physical collectible.
Quick Summary
- Collaboration: Is the Order a Rabbit? x Bocchi the Rock!
- First Japanese title: ご注文はうさぎですか?
- Official English title: Is the Order a Rabbit?
- Second Japanese title: ぼっち・ざ・ろっく!
- Official English title: Bocchi the Rock!
- Product: collaboration scale figure
- First character: Cocoa
- Japanese name: ココア
- Second character: Hitori Gotoh
- Japanese name: 後藤ひとり
- Manufacturer: Medicos Entertainment
- Announcement date: October 1, 2026
- Primary announcement: Kirara & FUZ Official Store
- Additional announcement: Medicos Entertainment
- Manga Time Kirara: also highlighted the project
- Design source: Manga Time Kirara MAX collaboration cover
- Issue: Manga Time Kirara MAX November 2024
- Issue release date: September 19, 2024
- Original issue price: 470 yen
- Issue context: Manga Time Kirara MAX 20th independent-publication anniversary
- Historical position: first collaboration cover between the two series
- Illustration credit: Koi & Aki Hamaji
- Is the Order a Rabbit? creator: Koi
- Bocchi the Rock! creator: Aki Hamaji
- Composition: Cocoa and Hitori standing side by side
- Cocoa's pose: thumbs-up
- Hitori's pose: attempting one side of a heart gesture
- Visual effect: deliberately mismatched gestures
- Manga Time Kirara: calls it the cover collaboration that generated the biggest buzz in its account history
- 2026 announcement: reuses the same composition
- Figure format: scale figure
- Numerical scale: unannounced
- Prototype: not yet shown
- Sculpt: not yet shown
- Size: unannounced
- Material: unannounced
- Price: unannounced
- Release date: unannounced
- Preorder date: unannounced
- Retail channel: unannounced
- Store-exclusive status: unconfirmed
- Production context: opening of the Kirara & FUZ Official Store
- Store location: Shinjuku Marui Annex 2F
- Store opening date: October 1, 2026
- Store operator: Medicos Entertainment
- Store focus: permanent retail space for Manga Time Kirara and COMIC FUZ titles
- Related publisher: Houbunsha
- Figure status: officially announced / development details pending
Figure Announcement and Original Cover

The 20th-Anniversary Cover Is Now Becoming a Physical Figure
The figure's design comes from Manga Time Kirara MAX November 2024, released on September 19, 2024.
That issue arrived as part of the magazine's 20th anniversary as an independent publication. Its cover brought together two major MAX titles for the first time: Koi's Is the Order a Rabbit? and Aki Hamaji's Bocchi the Rock!.
Cocoa appears on the left while Hitori stands on the right.
Hitori raises her hand in an attempt to form one half of a heart, a gesture that normally depends on the person beside her completing the other side.
Cocoa simply gives a thumbs-up.
The result makes it look as if Hitori is fully committed to a coordinated pose while Cocoa is operating on an entirely different wavelength.
That visual joke made the cover instantly recognizable even beyond the direct readership of the two manga.
When the cover was first revealed in September 2024, Manga Time Kirara explicitly introduced it as the first collaboration cover between the two series.
Two years later, the editorial account revived that history with an even larger claim: according to the official account itself, the cover generated the biggest buzz in its posting history.
The scale figure takes that moment off the printed page and turns it into a three-dimensional collectible.
Cocoa and Hitori Represent Two Eras of Manga Time Kirara MAX
The pairing also works because Cocoa and Hitori represent different periods of Manga Time Kirara MAX.
Koi's Is the Order a Rabbit? had already become one of the magazine's defining long-running titles well before Bocchi the Rock! began serialization.
Cocoa sits at the center of Rabbit House and is one of the characters most closely associated with GochiUsa's identity.
Aki Hamaji's Bocchi the Rock!, meanwhile, turned Hitori Gotoh and Kessoku Band into one of the biggest modern phenomena to emerge from the Kirara lineup.
Hitori's personality also makes the original cover joke particularly effective.
She is famously awkward in social situations, yet the illustration shows her attempting a gesture that requires coordination with another person.
Cocoa, the far more open and energetic character, is the one who fails to follow the apparent plan.
The image therefore reverses expectations for both characters at once.
Because both manga run under the same magazine family, the illustration does not read like a forced narrative crossover between incompatible universes.
It feels more like a celebration of Manga Time Kirara MAX itself—two leading characters from different generations sharing one anniversary image.
Medicos Has Confirmed the Project but Not Yet Shown a Prototype
The October 1 announcement should be read as an early-stage product reveal.
Medicos Entertainment has confirmed that the project is a scale figure, rather than a flat acrylic product or another two-dimensional collectible.
However, no prototype photograph has been released.
There is no sculpt yet showing how Hitori's raised hand will be supported, how the spacing between the two characters will work, or whether the base will visually connect them as one presentation.
The term “scale figure” has also not been paired with a ratio such as 1/7 or 1/8.
It would therefore be inaccurate to infer the final dimensions from Medicos' other figure lines.
No price has been announced either.
The same applies to the release window, preorder period, shop bonuses, retailers, materials, overall height, and the exact sales configuration.
The announcement visual only confirms Cocoa, Hitori, and the source illustration.
Even though the project was revealed to celebrate the opening of the Kirara & FUZ Official Store, nothing currently states that the figure will be exclusive to the Shinjuku location.
For now, the store opening explains why the project was announced—it does not establish a restricted sales channel.
The Kirara & FUZ Official Store Opening Triggered the Collaboration
The timing is deliberate.
The Kirara & FUZ Official Store officially opened on October 1, 2026 on the second floor of Shinjuku Marui Annex.
The permanent retail space handles merchandise from the Manga Time Kirara family and Houbunsha's COMIC FUZ manga service.
It is operated by Medicos Entertainment, the same company now developing the Cocoa and Hitori scale figure.
That structure makes the crossover figure an appropriate symbolic product for the store's opening.
Rather than choosing an entirely new 2026 illustration, the project reaches back to an image with an established history among Kirara readers.
The opening period also includes several pop-up programs, including a Bocchi the Rock! POP UP SHOP running from October 1 through October 18.
That event includes merchandise based on newly drawn artwork, illustration-card bonuses, life-size panels, and a separate campaign.
The pop-up and the scale figure announcement, however, are not the same product program.
There is no announcement saying that preorders for the Cocoa-Hitori figure begin during that pop-up.
That distinction matters because the figure was unveiled on the store's opening day while the physical product itself remains in an early development stage.
From Magazine Cover to Collector Figure
Turning a magazine cover into a scale figure changes how the illustration has to work.
In 2024, Cocoa and Hitori were designed inside a 20th-anniversary magazine cover.
The Kirara MAX logo, issue information, typography, and publication layout all contributed to the original composition.
A scale figure must preserve the central idea without relying on those graphic elements.
The focus therefore shifts almost entirely to body language.
Cocoa's thumbs-up must read immediately.
Hitori's half-heart gesture also needs to be clear enough for the visual joke to survive outside the flat cover.
Their spacing, posture, and eye lines will determine whether the deliberately mismatched feeling of the original artwork still comes through.
Those details cannot be judged until a prototype appears.
Because Medicos has not shown the sculpt, the October 1 announcement is better understood as confirmation that a three-dimensional interpretation is underway rather than a complete product reveal.
The source material is what makes it different from a standard character figure.
It is not based on a generic standing pose or one specific anime frame, but on a documented moment in Manga Time Kirara MAX's publication history.
The Figure Preserves a Specific Moment in Kirara MAX History
Manga Time Kirara MAX November 2024 was more than an issue that happened to put two popular characters on its front cover.
It marked the magazine's 20th anniversary as an independent publication.
Is the Order a Rabbit? received the cover and opening-color position, while Bocchi the Rock! also shared the cover.
The image placed Koi's long-running MAX staple beside Aki Hamaji's series, which became a major phenomenon after its anime adaptation.
The 2026 figure therefore carries three layers at once.
First, it is Cocoa merchandise.
Second, it is Hitori merchandise.
Third, it is a physical recreation of an anniversary cover from the magazine that publishes both works.
That is why the “biggest buzz” framing matters beyond raw engagement numbers.
When the Kirara editorial team needed a recognizable collaboration to help introduce a new merchandise project connected to the permanent store, this was the cover they returned to.
A 2024 magazine image has now gained a second life—not as an old issue front page, but as the basis of a purpose-built collector figure.
Why This Matters
1) The figure adapts a specific cover rather than a generic pose
Cocoa and Hitori are being recreated from an anniversary illustration with its own composition, visual joke, and publication history.
2) Two major eras of Kirara MAX meet in one product
Is the Order a Rabbit? and Bocchi the Rock! represent different generations of the magazine's modern identity.
3) The viral gesture now has to work in three dimensions
Hitori's half-heart and Cocoa's thumbs-up are the key visual elements that will make the eventual sculpt especially interesting to see.
4) The announcement also marks a new phase for official Kirara merchandise
The project debuted exactly as Houbunsha opened its permanent Kirara & FUZ Official Store in Shinjuku with Medicos Entertainment.
Kirara MAX Collaboration Figure Information
For now, the additional important information currently known includes:
- the project combines Is the Order a Rabbit? and Bocchi the Rock!
- the Japanese title of Is the Order a Rabbit? is 『ご注文はうさぎですか?』
- the Japanese title of Bocchi the Rock! is 『ぼっち・ざ・ろっく!』
- both manga are published by Houbunsha
- both are associated with Manga Time Kirara MAX
- Is the Order a Rabbit? is created by Koi
- Bocchi the Rock! is created by Aki Hamaji
- the GochiUsa character used is Cocoa
- the Bocchi the Rock! character used is Hitori Gotoh
- the product is confirmed as a scale figure
- the figure is being developed by Medicos Entertainment
- the announcement was made October 1, 2026
- Kirara & FUZ Official Store issued the primary announcement
- Medicos also published the project through its official account
- Manga Time Kirara Editorial Department then highlighted the project
- the editorial account describes the source cover as the collaboration that generated its biggest-ever buzz
- the artwork comes from Manga Time Kirara MAX November 2024
- that issue was released September 19, 2024
- its original price was 470 yen
- the issue commemorated Kirara MAX's 20th anniversary as an independent publication
- 2024 marked the first shared cover collaboration between the two series
- the cover is credited to Koi and Aki Hamaji
- Cocoa is shown giving a thumbs-up
- Hitori appears to be trying to form half of a heart
- the mismatched gestures create the central visual joke
- the figure announcement reuses that pose
- no figure prototype has been shown
- the sculptor has not been announced
- no painted prototype has been shown
- the numerical scale has not been announced
- product height has not been announced
- material has not been announced
- price has not been announced
- preorder timing has not been announced
- release timing has not been announced
- preorder bonuses have not been announced
- sales channels have not been announced
- store-exclusive status has not been announced
- Kirara & FUZ Official Store opened October 1, 2026
- the store is located on Shinjuku Marui Annex 2F
- it carries merchandise based on Manga Time Kirara and COMIC FUZ works
- Medicos Entertainment operates the store
- the Bocchi the Rock! POP UP SHOP runs October 1–18, 2026
- that pop-up does not confirm the figure's preorder period
- store information is available through the Kirara & FUZ Official Store
- the figure announcement is available through the Exact Manga Time Kirara Post
- the initial announcement is available through the Exact Kirara & FUZ Store Post
- the manufacturer announcement is available through the Exact Medicos Post
- the original cover is available through the Exact 2024 Manga Time Kirara Post
- issue details are available through the Manga Time Kirara MAX November 2024 Official Page
Closing
The Is the Order a Rabbit? x Bocchi the Rock! collaboration is moving from anniversary cover to official scale figure. Cocoa and Hitori will preserve the composition that made the 2024 artwork so recognizable while turning it into one of the symbolic products connected to the opening of the Kirara & FUZ Official Store.
The complete product reveal is still ahead. Medicos has not shown the prototype or announced the scale, size, price, preorder date, release window, or sales channels, so the next update will determine how closely the three-dimensional version recreates the original cover.
- Manga Time Kirara Editorial Department / X — Official October 1, 2026 Post Calling the Cover Collaboration Its Biggest-Ever Account Buzz and Confirming the Figure Project
- Kirara & FUZ Official Store / X — Official Cocoa and Hitori Gotoh Collaboration Scale Figure Announcement
- Medicos Entertainment / X — Official Manufacturer Announcement for the Is the Order a Rabbit? x Bocchi the Rock! Scale Figure
- Manga Time Kirara Editorial Department / X — Original September 2024 First Collaboration Cover Announcement
- Manga Time Kirara Web — Official Manga Time Kirara MAX November 2024 Issue Page, Release Date, Price, and Cover Titles
- Marui Group / PR TIMES — Official Kirara & FUZ Permanent Store Opening Date, Location, Operator, and Store Concept
- Kirara & FUZ Official Store — Official Permanent Store Information and Current Event Schedule
- Dengeki Online — October 1, 2026 Report on the Cocoa and Hitori Collaboration Illustration Becoming a Scale Figure