Lollipop Chainsaw New Project Will Be Playable at TGS 2026, Juliet Returns in a New Outfit

LOLLIPOP CHAINSAW NEW PROJECT is preparing for its biggest public appearance yet at Tokyo Game Show 2026. NADA HOLDINGS and DRAGAMI GAMES have announced that the brand-new entry in the Lollipop Chainsaw series will receive its world-first public playable demo during the September 17–21 event at Makuhari Messe.

Four demo stations will be installed in the Sega Partners Corner within the Sega/Atlus booth. Alongside the game's first public hands-on opportunity, PeachMilky will return as Juliet, with giveaways, a dedicated photo spot, a life-size chainsaw prop and two special talk shows focused on the new game and its development.

Quick Summary

• Working title: LOLLIPOP CHAINSAW NEW PROJECT
• Franchise: Lollipop Chainsaw
• Project type: brand-new game in the series
• Development status: in development
• Latest TGS announcement: September 3, 2026
• Event: Tokyo Game Show 2026
• TGS 2026 dates: September 17–21, 2026
• Venue: Makuhari Messe, Chiba, Japan
• Booth: Sega/Atlus
• Area: Sega Partners Corner
• Sega/Atlus booth location: Hall 4-N01
• Demo status: world-first public playable
• Demo stations: four
• Franchise protagonist: Juliet Starling
• Official ambassador: PeachMilky
• PeachMilky appearance: Juliet in a new-game outfit
• Photo spot: designed around the new game's world
• Main prop: life-size electric chainsaw
• Chainsaw weight: approximately 7 kg
• Chainsaw effect: LEDs create the appearance of a rotating chain
• Chainsaw audio: engine sound included
• Throttle: changes the revving sound
• First giveaway: original keychain
• Keychain requirement: play the new-game demo
• Second giveaway: logo sticker
• Sticker requirement: visit the booth
• Giveaway stock: limited
• First Special Talk Show: September 18, 2026 at 11:40 a.m. JST
• First talk duration: approximately 30 minutes
• Location: Sega/Atlus Event Stage
• Second Special Talk Show: September 19, 2026 at 9:40 a.m. JST
• Second talk duration: approximately 50 minutes
• Location: TGS 2026 Main Stage
• Talk content: new-game introduction and development stories
• Announced participants: PeachMilky, producers and the development team
• Project organizer: NADA HOLDINGS
• Licensor / partner: DRAGAMI GAMES
• Developer: JP UNIVERSE
• Distribution partner for Japan and parts of Southeast Asia: Sega
• Original new-game announcement: July 2025
• Other project announced in 2025: Lollipop Chainsaw anime adaptation
• Original game: Lollipop Chainsaw, released June 2012
• Previous modern release: Lollipop Chainsaw RePOP in 2024
• Series cumulative sales: more than 1.5 million units worldwide
• Final game title: unannounced
• Platforms: unannounced
• Release date: unannounced
• Price: unannounced

TGS 2026 and Juliet Is Back

Four Demo Stations Offer the First Public Hands-On

The main attraction will be four playable stations dedicated to LOLLIPOP CHAINSAW NEW PROJECT. NADA describes the TGS appearance as the world-first public reveal and hands-on opportunity for the brand-new game.

The demo will be located in the Sega Partners Corner inside the Sega/Atlus booth. Sega had already listed LOLLIPOP CHAINSAW NEW PROJECT among its TGS partner titles, while leaving both its release date and platforms marked as undecided.

The event will therefore provide the first direct look at how the new project carries the series' gameplay and identity forward after Lollipop Chainsaw RePOP.

Demo Players Receive an Original Keychain

Two novelty items will be distributed during the event. Everyone who plays the new-game demo can receive an original keychain, while visitors to the booth can request a logo sticker from nearby staff.

Both items are available only while supplies last. The announcement does not state whether either design will later be sold separately outside TGS.

That makes the playable build only one part of the project's booth presence, with exclusive event merchandise also tied directly to the NEW PROJECT showcase.

PeachMilky Returns as Juliet in a New Outfit

PeachMilky returns as the official ambassador after previously working with Lollipop Chainsaw RePOP. At TGS 2026, she will appear as Juliet wearing an outfit from the new game.

The booth's photo spot is designed to recreate part of the NEW PROJECT world. Its standout prop is a life-size electric chainsaw weighing approximately 7 kg.

LED lighting makes the chain appear to rotate, while an engine sound system and responsive throttle change the intensity of the revving audio. Visitors can use the display for photos whenever it is available.

Two Talk Shows Are Scheduled for September 18 and 19

LOLLIPOP CHAINSAW NEW PROJECT will also receive two stage programs during TGS.

The first begins on September 18 at 11:40 a.m. JST on the Sega/Atlus Event Stage and runs for approximately 30 minutes. The second begins on September 19 at 9:40 a.m. JST on the TGS 2026 Main Stage and is scheduled for roughly 50 minutes.

PeachMilky will appear alongside producers and members of the development team. The programs will introduce the new game and discuss development stories, while further program details remain scheduled for a later announcement.

JP UNIVERSE Develops the Game, Sega Handles Regional Distribution

The roles behind the project are now becoming clearer. NADA HOLDINGS is listed as organizer, while DRAGAMI GAMES provides the license and is advancing the project through its partnership with NADA.

Development is handled by JP UNIVERSE, the company founded by Hajime Tabata in 2022. When the project was first announced in 2025, its creators said they intended to preserve the spirit of the original while involving personnel familiar with the previous game and considering fan feedback.

Sega, meanwhile, serves as the new game's distribution partner in Japan and selected Southeast Asian markets. A complete global publishing or distribution structure has not yet been announced.

Platforms and Release Date Remain Under Wraps

The brand-new game was first announced in July 2025 alongside plans for a Lollipop Chainsaw anime adaptation. From the beginning, the companies described it as a brand-new game, rather than another version of RePOP.

Game Ad

BOMBANANA!

Even with a public playable build now prepared, its final identity remains undisclosed. Sega continues to use the working title LOLLIPOP CHAINSAW NEW PROJECT, with both platforms and release date listed as TBA.

Pricing, age rating, supported languages, gameplay modes and complete global distribution details also remain unannounced as of the September 3 update.

Why This Matters

1) This is the first public gameplay opportunity for the new title

TGS 2026 is not limited to a teaser or presentation; four demo stations will let attendees actually play it.

2) Juliet is receiving a new look

PeachMilky's appearance as Juliet in the new-game outfit offers an early look at the project's updated character direction.

3) The development structure is now clearer

JP UNIVERSE is developing the game, while NADA and DRAGAMI oversee the project and Sega handles distribution in selected regions.

4) Major details can still be revealed at TGS

Platforms, release timing, the final title and several gameplay details remain unknown ahead of the two scheduled talk shows.

Game Information

For now, the additional important information currently known includes:

• LOLLIPOP CHAINSAW NEW PROJECT is the working title for the franchise's brand-new game
• the project is not another remake or remaster of Lollipop Chainsaw RePOP
• development was first officially announced in July 2025
• a Lollipop Chainsaw anime adaptation was announced as part of the same IP expansion
• the creators have stated that they intend to preserve the original work's dark humor and characteristic tone
• personnel familiar with the previous title are involved in development
• fan feedback was also cited as an input for the project
• the new game will receive its world-first playable demo at TGS 2026
• TGS 2026 takes place at Makuhari Messe from September 17–21
• Business Days run September 17–18 from 10:00 a.m.–5:00 p.m. JST
• General Public Days run September 19–20 from 9:30 a.m.–5:00 p.m. JST and September 21 from 9:30 a.m.–4:00 p.m. JST
• the Sega/Atlus booth is located at Hall 4-N01
• LOLLIPOP CHAINSAW NEW PROJECT appears in the Sega Partners Corner
• four demo stations will be installed
• an original keychain will be given to demo players while supplies last
• a logo sticker will be available to booth visitors while supplies last
• PeachMilky returns as official ambassador
• PeachMilky will wear Juliet's outfit from the new game
• the photo spot incorporates elements inspired by the NEW PROJECT world
• a life-size electric chainsaw weighing approximately 7 kg will be displayed
• the prop includes LEDs, engine audio and throttle-responsive revving
• the chainsaw display may be temporarily unavailable during certain periods
• the September 18 talk begins at 11:40 a.m. JST on the Sega/Atlus Event Stage
• that program runs for approximately 30 minutes
• the Main Stage program begins September 19 at 9:40 a.m. JST
• the Main Stage program runs for approximately 50 minutes
• producers, the development team and PeachMilky are scheduled to participate
• the programs will cover the new game and development stories
• NADA HOLDINGS is listed as organizer
• DRAGAMI GAMES is the licensor and project partner
• JP UNIVERSE is developing the new game
• JP UNIVERSE was founded by Hajime Tabata in 2022
• Sega is the distribution partner for Japan and selected Southeast Asian markets
• distribution arrangements for other global regions remain unannounced
• the game's platforms remain unannounced
• its release date remains unannounced
• the final product title remains unannounced
• pricing remains unannounced
• an age rating remains unannounced
• supported languages remain unannounced
• official single-player, multiplayer or other mode details have not yet been specified
• no dedicated Steam, PlayStation Store, Xbox Store or Nintendo eShop page has been announced for the new game
• the original Lollipop Chainsaw launched in June 2012
• Lollipop Chainsaw RePOP returned the franchise to modern platforms in 2024
• the series has surpassed 1.5 million cumulative worldwide unit sales according to the latest announcement
• project updates are available through LOLLIPOP CHAINSAW NEW PROJECT Official X
• developer information is available through the DRAGAMI GAMES Official Website
• game-development information is available through the JP UNIVERSE Official Website
• organizer information is available through the NADA HOLDINGS Official Website
• the TGS lineup is available through SEGA TGS 2026 Information
• event information is available through the Tokyo Game Show 2026 Official Website

Closing

LOLLIPOP CHAINSAW NEW PROJECT is finally moving from announcement-stage development into something the public can play. Four TGS demo stations, Juliet's new outfit, the life-size chainsaw, event giveaways and two talk shows make September the project's biggest reveal period since its 2025 announcement.

The most fundamental details of the finished game remain under wraps, however. Platforms, release date, price, final title and several gameplay details are still unannounced, leaving the TGS 2026 showcase and talk programs as the next major opportunities for new information.