Haimiya-senpai wa Kowakute Kawaii Volume 2 PV Passes 1 Million Views

Haimiya-senpai wa Kowakute Kawaii has reached a new milestone with one of its promotional videos. The manga's official account announced at 7:00 PM JST on September 11, 2026 that the “Kowakute Kawaii PV” had surpassed one million views, thanking viewers while once again linking to the official YouTube upload.

The video itself is not a new September release. It was originally introduced on May 7, 2026 as a promotional video celebrating Volume 2, with the official account highlighting Haimiya's “Kowakawa Dance” as one of its main hooks. Roughly four months later, the video has crossed seven figures while the manga itself has already moved on to Volume 3.

Quick Summary

• Title: Haimiya-senpai wa Kowakute Kawaii
• Japanese title: 灰宮先輩は怖くてかわいい
• Format: manga
• Genre: school romantic comedy
• Promotional description: 怖キュン先輩ラブコメ
• Creator: Sumu Kamiyama
• Japanese creator name: 神山すむ
• Publisher: SQUARE ENIX
• Serialization platform: Manga UP!
• Official serialization schedule: Thursdays
• Milestone video: Kowakute Kawaii PV
• Original purpose: Volume 2 release commemorative PV
• Initial PV announcement: May 7, 2026
• Latest milestone: more than 1 million views
• Milestone announcement: September 11, 2026
• Announcement time: 7:00 PM JST
• Announcing account: @haimiya_senpai
• Account status: official series account
• Video platform: YouTube
• YouTube video ID: _xyeh4JFDdk
• Video type: non-live promotional video
• Official promotional hook: Kowakawa Dance
• Core series idea: Haimiya's “scary” image gradually becomes “cute” to Kurose
• Main character: Haimiya-senpai
• Other main character: Kurose-kun
• Setting: high school
• Haimiya: known around school as intimidating
• Initial relationship: Haimiya treats Kurose more gently than expected
• Volume promoted by the PV: Volume 2
• Volume 2 release date: May 7, 2026
• Volume 2 price: ¥770 including tax
• Volume 2 format: B6
• Volume 2 ISBN: 9784301005087
• Volume 2: gives Haimiya and Kurose more time together
• Volume 2 conflict: Kurose encounters people speaking negatively about Haimiya
• Latest released volume: Volume 3
• Volume 3 release: August 6, 2026
• Volume 3 price: ¥770 including tax
• Volume 3 ISBN: 9784301006923
• Volume 3 focus: cultural festival and Haimiya in a maid outfit
• TV anime adaptation: not announced in the verified official sources
• One-million-view PV: remains a manga promotional project, not an anime announcement

Volume 2 PV and the Kowakawa Dance

The Volume 2 PV Reaches One Million Views Four Months Later

The official Haimiya-senpai wa Kowakute Kawaii account marked the achievement with a short message confirming that the Kowakute Kawaii PV had surpassed one million views.

The milestone was announced on September 11, roughly four months after the video was first introduced on Volume 2's release day.

On May 7, the official account described it as a Volume 2 commemorative PV and specifically invited viewers to enjoy Haimiya's “Kowakawa Dance.” The video continued circulating beyond the book's initial launch window and has now crossed seven figures.

This achievement is also separate from the Volume 1 promotional video released earlier in the year. The video shared in the latest milestone post uses YouTube ID _xyeh4JFDdk, directly tying September's announcement to the Volume 2 campaign.

The Kowakawa Dance Turns “Scary” and “Cute” Into a Video Concept

The manga's central identity comes from the changing perception of Haimiya.

At school, she has a reputation for being frightening. Her appearance and overall presence make many students keep their distance, while her way of speaking can sound intimidating as well.

Kurose gradually discovers a different side of her. Haimiya is unexpectedly gentle with him, turning situations that initially feel tense into romantic and comedic moments.

The Volume 2 PV translates that contrast into a much lighter visual presentation. Instead of leaning on a serious mood, the video plays with Haimiya's expressions, manga illustrations, motion graphics and the Kowakawa Dance as its promotional centerpiece.

That allows the words “怖い” and “かわいい” to function not only as a synopsis concept but as the visual language of the video itself.

Volume 2 Brings Haimiya and Kurose Closer

Because the PV was created to support Volume 2, the book's story provides important context for the video.

SQUARE ENIX describes Kurose as spending increasingly more time with Haimiya—from going to school together and cleaning the swimming pool to heading out together.

Those interactions gradually convince Kurose that the senior everyone calls “scary” may not be defined by that reputation at all.

Their growing closeness also exposes him to a less comfortable social side of the situation. Kurose encounters other people speaking negatively about Haimiya.

Volume 2 therefore adds more than romantic scenes. It starts confronting the consequences of Haimiya's reputation and the difference between how Kurose sees her and how others judge her.

The Manga Has Already Advanced to Volume 3

By the time the Volume 2 PV reached one million views, the collected manga had already moved another step forward.

Volume 3 was published on August 6, 2026, priced at ¥770 with ISBN 9784301006923.

The story moves toward the cultural festival, where Haimiya's class decides to run a café. Her classmate Shiu Koyuki pushes Haimiya into trying a maid outfit.

Haimiya initially refuses, but a condition proposed by Koyuki eventually leads her to take a replacement work shift at an unexpected location.

The development continues the series' central formula: situations or appearances that initially seem intimidating are repeatedly turned around to reveal Haimiya's softer and more endearing side.

Game Ad

잭팟 던전

The manga itself continues through Manga UP!, whose official page lists Thursday updates.

The PV Milestone Is Not an Anime Adaptation Announcement

Because the promotional manga video uses motion graphics, animated illustrations and a visually prominent production style, it is important to separate it from an anime project.

The September 11 post only announces a one-million-view milestone for the promotional video.

The verified SQUARE ENIX and Manga UP! sources used for this article likewise continue to present Haimiya-senpai wa Kowakute Kawaii as a manga series and do not contain a TV anime adaptation announcement.

The one-million figure should therefore be treated as a milestone for the manga's promotional material.

If an anime adaptation is announced in the future, details such as studio, primary cast, format and premiere timing will require a separate official announcement.

Why This Matters

1) The promotional video retained attention beyond the book launch

A video created for Volume 2 continued attracting viewers after May and eventually reached one million views four months later.

2) The manga's concept translates naturally into short-form video

The shift between “scary” and “cute” can be expressed immediately through facial expressions, motion graphics and the Kowakawa Dance.

3) The milestone arrives while the series continues moving forward

By the time the Volume 2 video hit one million, Volume 3 was already available and the Manga UP! serialization was continuing.

4) A successful PV does not need to be exaggerated into an anime announcement

The milestone stands on its own without assuming an adaptation that has not been officially announced.

Manga and PV Information

For now, the additional important information currently known includes:

• Haimiya-senpai wa Kowakute Kawaii is written and illustrated by Sumu Kamiyama
• the creator's Japanese name is 神山すむ
• the manga is published by SQUARE ENIX
• serialization takes place through Manga UP!
• official categories include shonen, romantic comedy and school
• the Manga UP! page lists Thursday updates
• the premise follows Kurose-kun and a senior student known as Haimiya
• Haimiya has an intimidating reputation among students
• she shows a noticeably softer side toward Kurose
• official promotion uses the phrase “怖キュン先輩ラブコメ”
• Volume 1 was published on February 6, 2026
• Volume 2 was published on May 7, 2026
• Volume 2 uses the B6 format
• Volume 2 costs ¥770 including tax
• Volume 2 ISBN is 9784301005087
• Volume 2 features more activities shared by Haimiya and Kurose
• Kurose also encounters people speaking negatively about Haimiya
• the Volume 2 commemorative PV was announced on the book's release day
• the official account highlighted the Kowakawa Dance as one of the video's attractions
• the official video uses YouTube ID _xyeh4JFDdk
• the video is not a livestream
• on September 11, 2026 the official account announced one million views
• the milestone post was published at 7:00 PM JST
• Volume 3 was published on August 6, 2026
• Volume 3 also costs ¥770 including tax
• Volume 3 ISBN is 9784301006923
• Volume 3 moves the story toward the cultural festival
• Haimiya encounters a situation involving a maid outfit
• Shiu Koyuki plays a role in creating that situation
• serialization continues beyond Volume 3
• the verified primary sources have not announced a TV anime adaptation
• the one-million-view milestone concerns the Volume 2 manga promotional PV
• official series information is available through the Manga UP! Official Series Page
• official updates are available through Haimiya-senpai Official X
• the original PV announcement is available through the Official Volume 2 PV X Post
• the full video is available through the Official Kowakute Kawaii Volume 2 PV
• book information is available through SQUARE ENIX Volume 2
• the next collected release is available through SQUARE ENIX Volume 3

Closing

The Volume 2 PV for Haimiya-senpai wa Kowakute Kawaii has now passed one million views roughly four months after its original release. Its Kowakawa Dance and “scary but cute” presentation have helped it remain one of the manga's most visible promotional pieces.

The series itself has already advanced to Volume 3 and continues through Manga UP!. For now, the latest development remains a promotional-video milestone; no official TV anime or full animation project has been announced.